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Jan 10, 2007

UPPER PLAYGROUND CEO APPOINTED EDITOR-IN-CHIEF OF JUXTAPOZ MAGAZINE SAN FRANCISCO, Calif. – January 10, 2007 – Upper Playground’s Founder and CEO Matt Revelli has been named the new editor-in-chief of Juxtapoz Magazine. The monthly publication is the nation’s premier art and culture magazine. Beginning with the February 2007 issue, Revelli will assume his new role as editor-in-chief. The February issue also marks the debut of the revamped format of the publication featuring a new layout and editorial features. As a leader in the progressive art movement, Upper Playground (UP) has been on the forefront of fashion and art with its unique apparel line and its art gallery FIFTY24SF. Revelli has led the nine year-old San Francisco Bay Area company to become an international brand with two UP stores in San Francisco, CA and Portland, OR and UP merchandise sold in over 300 boutiques across the world and online. Based on Revelli’s success making the Upper Playground brand a leader in today’s contemporary art movement, Juxtapoz publishers felt that Revelli would be a natural fit for revamping the format and content of the publication. Revelli brings over 10 years of industry knowledge and art expertise to his new position. He has worked with over 200 national and international artists and been curator to nearly 100 shows as founder and owner of FIFTY24SF Gallery in San Francisco. "I'm thrilled to be a part of the Juxtapoz family and I look forward to expanding upon the foundation it's built as a leader in the art and culture space," said Revelli. The February issue of Juxtapoz will include features on legendary actor and fine artist Dennis Hopper, emerging street-art talent Swoon, Brazilian sculpture and street-artist Vitche, fine artist Rob Abeyta, Jr, illustrator James Jean, and animator/painter Seonna Hong. Also beginning in February 2007, Juxtapoz will introduce two new editorial features. The first will be the "Artist Profiles" section, highlighting 8-10 different artists in each issue. Each selected artist will have a one-page profile that showcases their work and words, in an effort for readers to get acquainted with the artist's style and personality. The other new feature is called "Insider Spotlight,” which profiles a variety of gallery curators and other industry leaders such as agents and art collectors. This new column will provide readers with a closer look at some of top behind-the-scenes players in the industry. Juxtapoz Magazine will also introduce two covers for each month's issue. One cover will be created for newsstands, with traditional cover lines and barcodes, and the other cover will be sent to subscribers only, featuring different artwork, and without cover lines and barcodes. This change will make Juxtapoz a collector’s item for all its readers and enthusiasts. Revelli will continue to serve as CEO of Upper Playground while editor-in-chief of Juxtapoz.


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